Archive for the ‘Entreprenuer’ Category
Should Entrepreneurs Be Homeowners?
Tuesday, September 7, 2010 13:17 No CommentsShortly after I launched my web design firm in 1995, I did something my accountant told me was pretty crazy. I sold my house in Hollywood, Fla., moved to New York City, cashed in my mutual funds and put every dollar I had into a brownstone in [...]
How to Avoid Facebook Business Page Recategorization
Monday, September 6, 2010 13:50 No CommentsThe e-mail message was alarming and ominous:
Thinking the above message must be spam, the folks at The Inn at Mount Snow in West Dover, VT, immediately logged onto their Facebook account, where they were promptly confronted by the following message at the top of their Page:
[...]
Can Bros Boost Your Business?
Sunday, September 5, 2010 14:22 No Comments Bros. According to the Urban Dictionary, they’re young, white alpha males found most commonly in Southern California beach cities, they drive lifted trucks, wear tilted mesh hats and talk primarily about chicks and beer.
So how could this ripped-up sector of society be beneficial to entrepreneurs? Well, [...]
Is Your Business Trying to Do Too Much?
Saturday, September 4, 2010 14:56 No Comments In the downturn, many companies have scrambled to change what they do. They’re quickly added products or services, introduced multiple new versions, marketed to many new audiences.
So maybe it’s time to ask — are you in over your head? Unfocused? Are you simply doing too much?
Some businesses [...]
Why the Real-Estate Slump Could be Killing Small Business Hiring
Friday, September 3, 2010 15:27 No CommentsA lot of theories have been circulated for why small businesses aren’t hiring — the bank lending crunch, emotional nervousness about the economy, high taxes, low sales. This week, noted Case Western Reserve University professor Scott Shane weighed in with his theory: It’s all about the residential [...]
Two Seattle Entrepreneurs Dish on Their Chat With Barack Obama
Tuesday, August 31, 2010 17:03 No Comments Imagine pulling up a chair in a fine bakery, sipping on a latte…and having a personal, half-hour chat with President Barack Obama about your small-business concerns.
That’s what happened to three Seattle entrepreneurs yesterday at Seattle’s Grand Central Bakery. Joining Obama, Commerce Secretary Gary Locke (who’s a former Washington [...]
How One Person Can Transform Your Store
Monday, August 30, 2010 17:34 No Comments Can just one employee do one single thing different and completely transform your company as a result? They can. The story of Johnny the Bagger, currently making the rounds of retail blogs, shows how it can be done.
The story begins with employee-motivation expert Barbara Glanz. The Contagious [...]
Why Now’s the Time to Open a Pop-Up Store
Sunday, August 29, 2010 18:06 No CommentsPop-up stores are popping up everywhere. All the big brands are into them — Pop Tarts opened up a Pop Tarts World pop-up in New York City’s Times Square earlier this month. Gap hit SoHo with a pop-up store for its Piperlime brand that was slated to stay [...]
Why Small Business Job Cuts Hurt More Than Big-Employer Layoffs
Saturday, August 28, 2010 18:38 No CommentsTroubling statistics have been rolling in lately about job losses. While the beginning of the recession saw the shedding of thousands of jobs en masse at major corporations, by the end of last year, job cuts were concentrated at small businesses. While financial aid aimed at small [...]
Social Media Marketing to Baby Boomers
Friday, August 27, 2010 19:10 No CommentsFacebook is not just for kids anymore, nor is LinkedIn, Twitter, YouTube or the many other popular social media platforms and services. As today’s Pew Research Center study entitled “Older Adults and Social Media” concludes, “Social networking use among those ages 50 and older nearly doubled over [...]
Small-Business Owners Fear Tax Hikes, IRS Audits
Thursday, August 26, 2010 19:43 No CommentsIt may seem early to be stressing about taxes, but many business owners are already worrying about April 15.
One reason? A complex Web of new tax regulations they may not understand. Another? The fact that many stimulus-related tax breaks are expiring after this year.
[...]
Capitalism Trumps Middle Eastern Enmity
Wednesday, August 25, 2010 20:15 No Comments A group of 14 Palestinians and Israelis are working hard in San Diego,
Calif., this week, collaborating on potentially innovative food products for the
U.S. market.
Yes, you read that correctly. Palestinians and Israelis, working together to
reach a common goal. Capitalism, it seems, neatly trumps political enmity.
“It’s fascinating [...]
Wednesday Web Resource: Get a Second Opinion Using Marginize
Tuesday, August 24, 2010 20:47 No Comments In Don’t
Believe Everything You See on the Web, WomenEntrepreneur.com columnist
Francine Schill writes that “just because a company has an awesome website
doesn’t mean it’s legitimate.” Francine is absolutely right. Let’s face it,
tossing up a sophisticated looking site these days is as easy as dressing up as
your favorite character [...]
Should Blogs Be Taxed?
Monday, August 23, 2010 21:20 No Comments Last week, a friend of mine sent me a story from a local paper quoting several bloggers complaining about letters they received from Philadelphia tax authorities demanding $300 for the privilege of doing business in the City of Brotherly Love.
“The real kick in the pants,” says Marilyn [...]
Turn Trash to Treasure with Online Swapping
Sunday, August 22, 2010 21:54 No CommentsIt’s undeniable that the recession has created a more conscious consumer. Coming off a binge of consumption, more people are simplifying their lives and looking for new ways to save money. The age-old practice of bartering has recently seen resurgence online where people are trading everything from [...]
Use Facebook Places to Boost Business and Lift Sales
Saturday, August 21, 2010 22:24 No CommentsAfter the initial buzz dies down, most of the chatter surrounding Facebook Places — the just-now-released location-based check-in tool — will likely focus on how it might affect similar social networking tools like Foursquare, Loopt, Gowalla and Whrrl. Oh, there will be some discussion of privacy concerns [...]
BP Station Owners May Revert to Amoco Name
Thursday, August 19, 2010 23:31 No CommentsTo avoid association with the Gulf oil spill, independent BP gas station owners across the country are considering reverting back to the old Amoco brand, NPR reports. Since the spill began, there have been protests and vandalism at local BP stations and many owners have reported a [...]
Book Review: Marketing Lessons from the Grateful Dead
Thursday, August 19, 2010 0:00 No Comments If my words did glow with the gold of sunshineAnd my tunes were played on the harp unstrungWould you hear my voice come through the music?
Ripple, The Grateful Dead
As an entrepreneur and/or a marketer, does your voice come through the music? I’m sure Jerry Garcia and Robert [...]
The Great Game of Business
Wednesday, August 18, 2010 0:32 No Comments
Last week when I was putting my summer reading list together, I forgot to mention one of my all-time favorite business books–Jack Stack’s The Great Game of Business.
The book, first published in 1992, chronicles the
heroic tale of a visionary manager (Stack) who turned around a failing International
Harvester [...]
When Small-Business Philanthropy Goes Wrong
Tuesday, August 17, 2010 1:05 No CommentsOnce upon a time–OK, last year–two scrappy twentysomething entrepreneurs created a smash-hit marketing business, iwearyourshirt.com. With the money rolling in, Evan White and Jason Sadler wanted to give back — so they created a program, the 1 Million Shirts Campaign, to donate shirts to needy people in [...]













